Website performance optimization is the process of making a website faster so that users have a better experience. If your website is loading slowly or taking too long to load, you are definitely losing your potential customers.

It is also the process of using tools, advanced strategies, and experiments to improve the performance of your website. Improving website speed can be one of the most effective ways to increase traffic and conversions.

One of the most critical aspects of website optimization is search engine optimization (SEO). SEO can help you rank higher in search engine results pages (SERPs), making your site more visible to potential customers.