How to Remove Powered by Shopify?
Last Updated: March 1, 2023
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Shopify is a popular eCommerce platform allowing businesses to create and manage online stores easily. One of the features of Shopify is the “Powered by Shopify” tagline that appears in the footer of all Shopify stores. While the tagline is a subtle promotion for Shopify, some businesses may prefer to remove it to enhance their branding and professional image.

In this article, we will discuss the benefits of removing the “Powered by Shopify” tagline and provide step-by-step instructions on how to do so.

Why Remove “Powered by Shopify”?

The “Powered by Shopify” tagline is a promotional tool for Shopify, but it may not be the best fit for every business. Here are some reasons why a business may want to remove the tagline:

  • Branding: The “Powered by Shopify” tagline can dilute a business’s branding efforts. By removing the tagline, a business can create a more personalized and unique online store that aligns with its branding guidelines.
  • Professionalism: The “Powered by Shopify” tagline may undermine a business’s credibility and professionalism. By removing the tagline, a business can create a more polished and trustworthy image that resonates with its target audience.
  • Ownership: Removing the “Powered by Shopify” tagline gives a business greater control over its online store. It allows them to take ownership of their brand and gives them more autonomy over the appearance and functionality of their website.

How to Remove “Powered by Shopify”

Several methods are available to remove the “Powered by Shopify” tagline from a Shopify store. Here’s a step-by-step guide to each method:

Using a Shopify theme that doesn’t display the tagline:

  1. In the Shopify dashboard, navigate to the “Online Store” section and select “Themes.”
  2. Click the “Explore free themes” button and search for a theme that does not display the “Powered by Shopify” tagline.
  3. Once you’ve found a theme you like, click “Add theme” and customize it to your liking.

Removing the tagline manually from the Shopify theme code:

  1. In the Shopify dashboard, navigate to the “Online Store” section and select “Themes.”
  2. Click “Actions” and select “Edit code.”
  3. Locate the footer. liquid file and open it.
  4. Remove the code line containing the “Powered by Shopify” tagline.
  5. Save your changes.

    Using a Shopify app to remove the tagline:

  • Search for an app that removes the “Powered by Shopify” tagline in the Shopify app store.
  • Once you’ve found an app you like, click “Add app” and follow the installation instructions.

Best Practices

After removing the “Powered by Shopify” tagline, there are a few best practices to follow:

  • Branding guidelines: It’s important to ensure your online store’s design and messaging align with your branding guidelines.
  • Customization: Customizing your online store can help create a unique and personalized user experience that resonates with your target audience.
  • Consistency: Maintaining consistency in your online store’s design, messaging, and tone is key to building a strong brand and fostering customer loyalty.

Common Mistakes to Avoid

Here are some common mistakes to avoid when removing the “Powered by Shopify” tagline:

1. Editing the wrong theme file:

Editing the wrong theme file can harm your Shopify Store, so make sure you’re editing the correct one to avoid breaking your website.

2. Ignoring branding guidelines:

Removing the “Powered by Shopify” tagline doesn’t mean you should ignore branding guidelines. Keep your branding consistent across all channels, including your online store.

3. Over-customizing:

Over-customizing your online store can over-complicate the user experience and make it difficult for customers to navigate your website.


Removing the “Powered by Shopify” tagline from your online store is a simple process that can help enhance your branding and professionalism. By taking ownership of your brand and customizing your online store, you can create a unique and personalized user experience that resonates with your target audience.  Remember to follow best practices and avoid common mistakes to ensure your online store thrives.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can also read our affiliate disclosure.


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